This Privacy Policy explains how Happy Hour Media AB (“we”, “us”, or “our”) collects, uses, stores, and protects personal information when users access our website and free-to-play social gaming platform.
This Privacy Policy is designed to comply with:
- Australian Privacy Act 1988 (Cth)
- Australian Privacy Principles (APPs)
- Spam Act 2003
- Other applicable Australian privacy and consumer protection laws
This Privacy Policy applies to users located in Australia and other jurisdictions where our services are accessible.
1. Data Controller
Happy Hour Media AB
Erik Dahlbergsgatan 20b
Sweden
Email: privacy@happy-hour.media
Happy Hour Media AB is responsible for the collection and processing of personal information described in this policy.
2. Personal Information We Collect
We may collect the following categories of personal information.
a) Information You Provide Voluntarily
You may provide personal information when interacting with the website or platform, including:
- Email address (e.g., newsletter subscription, waiting list registration, or contact forms)
- Messages or inquiries submitted via the website
- Communication preferences
- Consent status for marketing or analytics
Providing this information is voluntary.
b) Automatically Collected Information
When you access our website, certain technical information may be collected automatically, including:
- IP address
- Device information
- Browser type and version
- Operating system
- Referring URLs
- Pages visited
- Interaction events (such as clicks or navigation patterns)
This information may be collected using cookies and similar technologies as described in our Cookie Policy.
3. How We Use Personal Information
We collect and use personal information for the following purposes:
- Operating and maintaining the website and social gaming platform
- Ensuring system security and preventing fraud or misuse
- Responding to user inquiries or support requests
- Managing email subscriptions and launch updates
- Measuring website performance and user engagement
- Measuring advertising effectiveness where consent has been provided
- Complying with applicable legal obligations
The platform is a free-to-play social gaming service.
The platform:
- does not offer real-money gambling
- does not process gambling payments
- does not allow deposits or withdrawals
- does not award prizes or items of monetary value
Personal information collected through the website is not used for gambling services or financial transactions.
We do not sell personal information to third parties.
4. Marketing Communications
If you provide your email address, we may send updates about:
- platform launch announcements
- product updates
- platform features
Marketing emails are sent only with your consent and in accordance with the Spam Act 2003 (Australia).
You may unsubscribe at any time using the unsubscribe link in the email or by contacting us.
5. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy.
Typical retention periods include:
- Email subscriptions or waiting list registrations: until you unsubscribe or up to 24 months after the last interaction
- User inquiries: up to 24 months after resolution
- Server logs (including IP addresses): typically 30–90 days
- Analytics data (where consent is given): up to 14 months
- Advertising measurement data (where consent is given): up to 13 months
- Consent records: up to 3 years to demonstrate compliance with privacy regulations
Where required by law, data may be retained for longer periods.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to support the operation of the website.
Cookies may be used for:
- essential website functionality
- security and fraud prevention
- measuring website performance
- measuring advertising effectiveness
Cookie categories may include:
Strictly Necessary Cookies
Required for basic functionality and security.
Analytics Cookies
Used to measure website performance and usage patterns.
Advertising Cookies
Used to measure advertising performance and campaign effectiveness.
Non-essential cookies are activated only after user consent where required by applicable law.
Further details are available in our Cookie Policy.
7. Advertising and Conversion Tracking
Where users provide consent, we may use advertising technologies such as:
- Microsoft Advertising (UET Tag)
- Google Ads Conversion Tracking
- Meta Pixel
These technologies may collect information such as:
- page views
- device information
- cookie identifiers
- approximate geographic location derived from IP address
These technologies are used solely to measure advertising performance and improve the promotion of the free-to-play social gaming platform.
They are not used to promote real-money gambling services.
8. Sharing Personal Information
We may share limited personal information with trusted service providers, including:
- hosting providers
- analytics providers
- advertising measurement providers
- infrastructure and security providers
These providers process information only for the purposes described in this policy.
Where required, appropriate contractual safeguards are implemented.
9. International Data Transfers
Because Happy Hour Media AB operates internationally, personal information may be processed or stored outside Australia.
Where this occurs, we take reasonable steps to ensure that overseas recipients handle personal information in accordance with applicable privacy standards and safeguards.
10. Data Security
We implement appropriate technical and organisational measures to protect personal information against:
- unauthorized access
- misuse
- accidental loss
- alteration or disclosure
Security practices are reviewed regularly.
11. Access and Correction
Under the Australian Privacy Principles, you have the right to request:
- access to personal information we hold about you
- correction of inaccurate or outdated personal information
Requests can be submitted by contacting us at:
We will respond within a reasonable timeframe as required by Australian privacy law.
12. Complaints
If you believe that we have breached the Australian Privacy Principles, you may contact us so that we can investigate your complaint.
Email:
privacy@happy-hour.media
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):
13. Children’s Privacy
The platform is intended for individuals aged 18 years or older.
We do not knowingly collect personal information from minors.
If we become aware that personal information from a person under 18 has been collected, we will take reasonable steps to delete it.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes.
The most current version will always be available on this page.
15. Contact
For questions regarding this Privacy Policy or privacy practices, please contact: