Last updated: 2026-02-16
This Cookie Policy explains how Happy Hour Media AB (“we”, “us”, or “our”) uses cookies and similar technologies on our website and free-to-play social gaming platform.
This Cookie Policy applies to users located in Australia and should be read together with our Privacy Policy.
Our use of cookies is designed to comply with:
- Australian Privacy Act 1988 (Cth)
- Australian Privacy Principles (APPs)
- Spam Act 2003
- Applicable Australian consumer and privacy laws
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website.
Cookies allow websites to:
- operate properly
- improve usability and performance
- remember user preferences
- measure website usage
- measure advertising performance where consent has been provided
Cookies may be:
Session cookies
Deleted automatically when you close your browser.
Persistent cookies
Stored on your device for a defined period.
Some cookies may process information such as:
- IP address
- device identifiers
- browser type
- online identifiers
Further information about how personal information is processed can be found in our Privacy Policy.
2. Categories of Cookies We Use
We use the following categories of cookies.
A. Strictly Necessary Cookies
These cookies are essential for the basic operation and security of the website.
They may be used for:
- security and fraud prevention
- load balancing
- session management
- storing cookie preferences
These cookies enable core functionality and cannot be disabled through the website.
Legal basis:
These cookies are necessary for the operation and security of the website.
Retention:
Typically 30–90 days, unless a longer period is technically required.
B. Analytics Cookies (Statistics)
Analytics cookies help us understand how visitors interact with the website in order to improve usability and performance.
Analytics cookies may collect information such as:
- page views
- navigation patterns
- device and browser type
- interaction events
- aggregated usage statistics
Analytics data is used only for statistical analysis and service improvement.
Analytics cookies are not used for behavioural advertising or profiling.
Activation:
Analytics cookies are activated only after user consent where required by applicable law.
Retention:
Up to 14 months, after which the data may be deleted or anonymised.
C. Advertising and Marketing Cookies
Advertising cookies help measure the effectiveness of advertising campaigns.
These cookies may be used to:
- measure advertising performance
- track conversions (such as form submissions)
- improve campaign performance
- prevent fraud
Marketing cookies may collect information such as:
- page visits
- button clicks
- device information
- cookie identifiers
- approximate geographic location derived from IP address
Typical providers may include:
- Microsoft Advertising (UET Tag)
- Google Ads Conversion Tracking
- Meta Pixel
Depending on configuration, some providers may act as independent data controllers for their own processing activities.
Activation:
Marketing cookies are activated only after explicit user consent.
Retention:
Up to 13 months for advertising measurement purposes.
These technologies are used only to measure advertising performance and support the promotion of the free-to-play social gaming platform.
They are not used to promote real-money gambling services.
3. Cookie Consent
When you first visit the website, you may be presented with a cookie notice that allows you to:
- accept all cookies
- reject non-essential cookies
- select specific cookie categories
Non-essential cookies (analytics and advertising) are not activated before consent is provided where required by applicable law.
You may modify or withdraw your consent at any time through the cookie settings tool.
Withdrawal of consent does not affect the lawfulness of processing that occurred prior to withdrawal.
4. Consent Records
To demonstrate compliance with privacy requirements, we may store records of cookie consent preferences.
These records may include:
- consent status
- categories accepted or rejected
- date and time of consent
- consent identifier
Consent records are retained for up to three (3) years and are used solely for compliance and accountability purposes.
5. Third-Party Cookies
Some cookies may be set by third-party service providers.
Where analytics or marketing cookies are enabled:
- certain information may be transmitted to the relevant provider
- providers may process data according to their own privacy policies
We encourage users to review the privacy policies of these providers.
Where required, appropriate contractual safeguards are implemented.
6. International Data Transfers
Because Happy Hour Media AB operates internationally, certain service providers may process data outside Australia.
Where this occurs, we take reasonable steps to ensure that personal information is handled in accordance with applicable privacy standards and safeguards.
7. Managing Cookies
You may manage cookies through your browser settings.
Most browsers allow you to:
- delete cookies
- block cookies
- restrict certain cookie categories
Please note that disabling strictly necessary cookies may affect website functionality.
8. Cookie Retention Overview
For clarity:
| Cookie Type | Typical Retention |
|---|---|
| Strictly necessary cookies | 30–90 days |
| Analytics cookies | up to 14 months |
| Marketing cookies | up to 13 months |
| Consent records | up to 3 years |
Additional details may be provided in our Privacy Policy.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect legal, technical, or operational changes.
The most current version will always be available on this page.
10. Contact
For questions regarding this Cookie Policy or our use of cookies, please contact: